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OUTLINE

7:30 – 8:00 am Breakfast
8:00 – 8:30 am VMT Intro
8:30 – 9:30 am Pick a Track
- Mind Set
- Hobby vs. Career
- Education
- Options
- Everyone has a place
9:30 – 10:30 am Marketing
- The 4 Ps of marketing (Product, Price, Place, Promotion)
- Market yourself online
- Marketing collaterals
- At the track marketing
10:30 – 10:45 am Networking Break
10:45 – 11:45 am Media/PR
- First impressions
- Promoting yourself
- Dos and Donts
11:45 – 1:00 pm Lunch
1:00 – 2:00 pm Motorsport Professionals Keynote Speakers
- Motorsport professionals share their roadmaps to success
2:00 – 2:30 pm Roundtable Discussion
- Question and answer forum with our speakers
2:30 – 3:00 pm Networking Break
3:00 – 4:00 pm Investment / Financials
- Where do you begin?
- Where do you invest and why?
4:00 – 5:00 pm Green Flag Session
- Sponsorship acquisition
- What’s the ROI (return on investment) for your sponsor?
- How do you retain your sponsors?
- Where do you go from here?
5:00 pm Closing Remarks